AI to level up Your Business March 28th - 29th

EARLY BIRD REGISTRATION CLOSES IN

AI to level up Your Business March 28th - 29th

AI In Action: Agenda

2-DAY Conference
(optional masterclass March 30)

Real Action, Not Theory

Stop watching from the sidelines. This groundbreaking conference puts AI implementation directly in your hands. For two intensive days, you'll learn from women who've built multi-million dollar AI companies. They're sharing their exact frameworks, tools, and strategies—no gatekeeping.

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Conference Schedule

AI In Action Day One:

Friday, March 28, 2025

12:00 PM - 12:30 PM: Registration
12:30-12:50 PM: Welcome Address
12:50-1:45 PM: Turning your customer funnel into a flywheel creating a business ecosystem that your clients never want to leave
1:45-2:00 PM: Break
2:00-2:55 PM: The Feedback Fix: 3 Mistakes Leaders Make and How AI Can Help
2:55-3:10 PM: Break
3:10-4:05 PM: Idea to Impact: Explore AI-Driven Creativity for Next-Level YouTube Views
4:05-4:35 PM: Greater Grand Rapids 10 Year Tech Strategy
4:35-4:45 PM: Closing Remarks
VIP Reception

AI In Action Day Two:

Saturday, March 29, 2025

9:00 AM - 9:30 AM: Arrival & Coffee
9:30 AM - 9:40 AM: Opening Remarks
9:40-10:45 AM: AI Avatars Giving Your Business Global Reach
10:45-11:00 AM: Break
11:00-11:55 AM: AI Meets Branding: Train a LoRA for Your Business
11:55 AM-1:00 PM: Lunch Break
1:00-1:55 PM: The Viral Sales System: Captivate Connect Covert
1:55-2:10 PM: Break
2:10-3:05 PM: Taking Action: Super Speed your Campaign
3:05-3:20 PM: Break
3:20-4:15 PM: The AI Advantage: Innovating to Stay ahead
4:15-4:45 PM: Closing Remarks

Presentation Details

Turning your customer funnel into a flywheel creating a business ecosystem that your clients never want to leave

Description Coming soon

Kelley Tenny

The Feedback Fix: 3 Mistakes Leaders Make and How AI Can Help

Giving feedback is one of the most critical leadership skills—and one of the hardest to get right. Too often, feedback conversations go sideways, get ignored, or leave both sides feeling frustrated. Leaders either avoid tough conversations, sugarcoat the truth, or overwhelm their teams with too much information. The result? Missed opportunities for growth, disengaged employees, and a cycle of miscommunication that holds businesses back.

In The Feedback Fix, Dawn Andrews breaks down the three biggest mistakes leaders make when giving feedback—and how AI can help you avoid them. This session isn’t about replacing human connection with tech—it’s about using AI as a tool to sharpen your message, improve clarity, and make feedback more effective.

You’ll learn how to:

Identify and correct the biggest feedback pitfalls that damage trust and performance
Use AI to structure feedback that actually lands—and leads to real improvement
Streamline feedback loops so your team knows what’s expected without constant micromanagement

If you’ve ever struggled to give feedback that creates real change, this session will give you practical, AI-assisted strategies to make your leadership more effective—and your team stronger.

Dawn Andrews

AI Avatars Giving Your Business Global Reach

Breaking into global markets has traditionally meant prohibitive costs: translation services, video production teams, and cultural consultants. Many businesses limit their reach simply because they can't afford the investment required to communicate effectively across borders—leaving massive potential audiences untapped.

In AI Avatars: Giving Your Business Global Reach, you'll discover how to leverage cutting-edge AI technology to create professional videos of yourself speaking fluently in languages you don't know. This isn't theoretical—during this hands-on workshop, you'll actually create your own AI avatar and produce a video of yourself speaking in another language.

You'll learn how to:

Create a customized AI avatar that looks and sounds like you using simple photos or video
Generate persuasive scripts with Claude AI that address specific customer objections across cultures
Produce and translate videos in minutes that would traditionally take weeks and thousands of dollars

If you've been hesitant to expand internationally due to language barriers or production costs, this session will equip you with practical tools to take your business global—without learning a new language or breaking your budget.

Requirements:

Laptop, 5-10 clear photos of yourself or 2- 3-minute video, and a product or service you want to promote globally.

Elizabeth K. Goede

Greater Grand Rapids 10 Year Tech Strategy

This presentation will explore how West Michigan is positioning itself as a dynamic tech hub with plans to double its tech footprint through strategic initiatives, community building, and innovative partnerships.

Drawing from her extensive experience in growing tech communities, Wangler will share insights into the region's 10-year technology strategy, highlighting the collaborative efforts of 70+ tech leaders who are shaping the future of Greater Grand Rapids' tech landscape. Learn about successful initiatives that are already transforming the region, including programs that support diversity in tech, and discover how West Michigan is attracting and retaining technology companies from across the country and internationally.

This session will provide valuable insights into:

The vision and implementation of Greater Grand Rapids' Regional Tech Strategy
Successful community-building initiatives that strengthen the tech ecosystem
Strategies for attracting and expanding technology companies in West Michigan
The role of collaborative leadership in driving regional tech growth

Jennifer Wangler

Idea to Impact: Explore AI-Driven Creativity for Next-Level YouTube Views

Did you know AI-powered YouTube channels grow 5x faster than traditional ones?

But here's the problem: most creators use AI wrong.

They generate generic scripts and wonder why views stay flat. Meanwhile, strategic AI users grow their channels in weeks, not years. The explosive growth of AI tools has given creators a virtual production studio at their fingertips. If you understand how to harness AI's potential, you can completely change how you create content.

But if you don't, your channel risks becoming irrelevant in today's fast-moving landscape.

Here's what you'll learn:

Creative AI Mastery: Turn AI into your content strategist and generate months of video ideas in minutes.
Data-Driven Success: Crack the code on your analytics to predict viral hits and build content that converts.
Efficient Production: Cut your planning time in half while maximizing impact.

This session will show you how to transform your creative process into an AI-powered content machine that captivates today's tech-savvy viewers.

Finally, everything you've wanted to know about strategic AI implementation is within reach.

Stephanie Garcia

AI Meets Branding: Hands-On Workshop to Train a LoRA for Your Business

In the age of AI, visual branding is evolving—and small business owners now have the power to create custom, on-brand imagery without expensive photoshoots or stock photos.

In this hands-on workshop, Jenna Nelson, founder of HerAIgency, will guide you step by step through training a LoRA (Low-Rank Adaptation) model to generate AI-powered brand imagery tailored to your business.

What You’ll Learn:

What LoRA training is and why it’s a game-changer for branding
How to collect, organize, and prepare brand-consistent images for training
The step-by-step process to train a LoRA to generate visuals that match your brand’s identity
Best practices for using AI-generated images in marketing, content creation, and digital campaigns

This interactive session is perfect for business owners and entrepreneurs who want to leverage AI to create authentic, visually compelling content—without compromising their unique brand aesthetic.

Walk away with the skills to build a personalized AI-powered visual strategy that reflects your brand’s identity, style, and message.

Jenna Nelson

The Viral Sales System: Captivate, Connect, Covert

Description Coming Soon

Krystal Nichols Blackard

Taking Action: Super Speed your Campaign

Description Coming soon

Judy Asher

AI Acceleration: Fueling Business Innovation

In today's competitive landscape, businesses that leverage AI effectively are outpacing their competitors—while those slow to adapt risk falling behind. Yet many organizations struggle to move beyond AI experimentation to meaningful implementation that drives real results. Leaders either overcomplicate AI adoption, focus on the wrong applications, or fail to create the organizational mindset needed for success.

In AI Acceleration, Elizabeth Goede cuts through the complexity to deliver a practical, action-oriented approach to AI implementation that works in the real world. This 45-minute workshop isn't about theoretical AI capabilities—it's about identifying the specific AI applications that will create immediate impact for your business and building the momentum to drive lasting transformation.

You'll learn how to:

Identify the high-value AI opportunities specific to your industry and organization that deliver immediate ROI
Apply a proven 3-step framework for implementing AI tools that your team will actually use and embrace
Overcome common implementation barriers that prevent organizations from realizing AI's full potential

Level up you AI content and create tangible business results, this session will equip you with the practical strategies needed to fuel meaningful transformation and gain a competitive advantage in the AI-powered future.

Elizabeth K. Goede

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Dawn Andrews

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Stephanie Garcia

Elizabeth Goede

Pam Langord

JOIN US NOW!

Session Preview

Dawn Andrews

Choose Your Experience

Executive In-Person Access

$1997

Premium experience
Direct founder/expert access
In person networking
Implementation sessions
Working systems to take action
30 Day replay
Physical SWAG Bag
Digital SWAG Bag
Discount Virtual Access for Team members

Virtual Access

$297

Virtual Live session access
Digital toolkit
30-day replay
Team training tools
Digital SWAG Bag

Executive Team In-Person Access

$5000

Up to 6 People
Premium experience
Direct founder/expert access
In person networking
Implementation sessions
Working systems to take action
30 Day replay
Physical SWAG Bag
Digital SWAG Bag
Discount Virtual Access for Team members
Company Table Signage

Claim Access for your Team space is limited

Your Who is this for?

Designed specifically for Business owners, executives, founders, and decision-makers ready to implement AI. This immersive conference offers a full AI methodology that will revolutionize the way you approach your business.

Unlike other AI conferences, workshops or programs, our SPARK AI Lab retreat offers a unique combination of learning and hands-on experience. We provide a full immersion into the world of AI, teaching you everything you need to know.

The 5 Super Powers of a Great Business

Gain Knowledge:

Research & Trends

Know what people like and what they want more of. Learn how to spot things you might be missing so you can sell more!

Be The

Star:

Branding

Ever wanted to be as famous as a movie star? Make a super-cool name, logo, and slogan for your business that people will love and remember!

Talk to the Heart:

Message Campaign

We’ll teach you how to say the right things to make people listen, love your business, and want to be part of your world.

Make It Easy-Peasy:

Operations

Running a business can be tough, but we’ll show you how to make things happen like magic so you can relax and watch your business grow.

Be The Deal-Maker:

Sales & Promotion

Learn how to talk about your business so well that people will not only listen but will want to buy what you’re selling!

Why Choose This Conference?

Built By Doers:

No one has two days to waste on theory - come learn how to use AI

Immediate ROI

Learn from expert leaders who knows all the tricks!
And be on the cutting edge by gaining access to the easy button.

Have Fun:

Who said business has to be boring? Get ready for 2 days of learning and building

We know you're thinking "I'm already exhausted from my daily responsibilities and don't have the energy for a three-day retreat." BUT!! We want you to know Taking part in the SPARK AI Lab Retreat will infuse new energy into your life as you immerse yourself in a supportive and inspiring environment, surrounded by like-minded individuals who share your passion, helping you rejuvenate and fuel your drive to bring your ideas to life.

Unleash your creativity.
Engage in interactive workshops to develop innovative ideas.
Master the power of AI to revolutionize your business strategy.
Learn from industry experts in AI through intensive masterclasses.
Gain clarity and confidence in your path to success.
Set clear goals and create an actionable plan to achieve them.

AI In Action FAQ's

Who should attend?

In Person: Business owners, executives, and decision-makers ready to implement AI. Perfect for those with $1M+ revenue looking to scale operations.

Online: Extended teams, students, those who cannot travel

What experience level is needed?

Zero AI experience required. We've designed this for business leaders who understand their goals but need the technical implementation roadmap.

What should I prepare?

Bring your laptop
List your top 3 business challenges

Current content/marketing materials/descriptions of products & services

Team structure information

What's your cancellation policy?

In Person attendees: 50% refund available 60 days before event. 25% refund up to 14 days before. Transfer to another participant or to virtual attendance always available.

Why in-person vs. virtual?

In-person attendees get:

• Direct implementation help

• Networking with peers

• VIP networking events

• Priority Q&A access

• Hands-on technical support

What's included?

• All workshop materials

• Implementation guides

• Software recommendations

• Lunch and refreshments

• VIP reception (in-person only)

• Conference SWAG bag

Conference OVERVIEW

Artificial intelligence (AI) is transforming how brands connect with customers and drive growth. In this jam-packed, 2-day experience, we will take you from learning AI to Leveraging AI. Key topics we will cover:

*DAY 1:

11:00 AM - 12:00 PM: Registration
12:00 PM - 12:30 PM: Welcome Address
12:30 PM - 1:15 PM: Workshop: Courses that convert
1:15 PM - 1:25 PM: Break
1:25 PM - 2:10 PM: Workshop: Branding in Music
2:10 PM - 2:40 PM: Spotlight: Investing in Women
2:40 PM - 2:50 PM: Break
2:50 PM - 3:35 PM: Workshop: GPTs that Simplify
3:35 PM - 4:20 PM: Keynote: UI/UX Healthcare innovation
4:20 PM - 4:30 PM: Break
4:30 PM - 5:15 PM: Panel Discussion Q&A
5:15 PM - 6:00 PM: "AI Speed Dating" Networking Session
6:00 PM - 8:00 PM: Evening Reception VIP

*DAY 2:

9:00 AM - 9:30 AM: Opening Remarks

9:30 AM - 10:15 AM: Workshop YouTube Content in a Snap

10:15 AM - 10:25 AM: Break

10:25 AM - 11:10 AM: Panel Discussion

11:10 AM - 11:40 AM: Keynote Michigan Spotlight

11:40 AM - 11:50 AM: Break

11:50 AM - 12:35 PM: Workshop Podcasting Made Easy

12:35 PM - 1:35 PM: Networking Lunch

1:35 PM - 2:20 PM: AI Founder: Split Second Video

2:20 PM - 2:30 PM: Break

2:30 PM - 3:15 PM: Workshop: AI and Data Protection

3:15 PM - 4:00 PM: Closing Keynote

4:00 PM - 4:30 PM: Closing Remarks Rally Cry

*MASTER CLASS:

Conference Cost: Only $2,500

Early Bird pricing through October 31 $497

DON'T MISS OUT

Prefer to Live Stream?Click Here

SPEAKERS Updates Coming Soon

Speakers are still being confirmed. Check back often for the latest updates.

Watch this short video to see the power of a productive team in action!

Key Note

Dawn Andrews, Title, Company

During her twenty-six years at Amway, Brandi Huyser has developed a rare combination of skills through her experience in marketing, sales, and finance at both the global and market levels. Combining her entrepreneurial mindset and highly energetic spirit has enabled her to become a champion of new initiatives and a catalyst for change that generates breakthrough ideas.

Brandi helped oversee the XS Energy brand acquisition, advancing Amway's strategy of connecting with young entrepreneurs. Today, as Vice President, Integrated Health and Wellness Platforms, Brandi is responsible for a critical element of Amway's long-term growth strategy – scaling and execution of Healthy Weight, Healthy Aging, Healthy Beauty, and Fitness platforms to support Amway business owners.

Key Note

Kelley Tenny, Founder Teach Your Brilliance | Founder, Women Who AI

Kelley Tenny is a lifelong learner, educator and curriculum expert, and course strategist. Kelley has been teaching for over 20 years, empowering others through education. Her desire to empower even more led to the start of Kelley's company, Teach Your Brilliance™. She offers curriculum creation and course strategy services to creators, influencers and experts who are looking to turn their wisdom into wealth. Her newest love is teaching entrepreneurs about harnessing the power of AI.

Kelley's expertise extends beyond traditional teaching methods, as she has a passion for educating entrepreneurs on how to harness the power of AI to optimize their businesses. Through her AI-focused teachings, Kelley provides entrepreneurs with the tools they need to stay ahead of the curve in the ever-changing digital landscape, allowing them to effectively leverage the power of AI to drive growth, increase revenue, and achieve unparalleled success.

Kelley is the founder of the Women Who AI Summit, the first AI summit focused on female leaders in the AI industry.

Key Note

Jeremy Alexis, Vice Provost and Professor of Design | ID Graduate School, Illinois Institute of Design

Jeremy Alexis is an Associate Professor of Design and a Vice Provost at the Illinois Institute of Technology (Illinois Tech). At the IIT Institute of Design (ID), he teaches Analysis and Synthesis in Design (a foundation design process class) and Innovation Methods (a survey class on advanced innovation methods). As Vice Provost, Jeremy leads innovation and growth initiatives for the university. He has also developed professional training programs on innovation and design at organizations including Northwestern Mutual, the VHA, United Airlines, FedEx, Nestle/Purina, Ford, The Kresge Foundation, and Memorial Sloan Kettering Cancer Center.

Before joining the university Jeremy worked as an innovation strategist at Doblin (now part of Deloitte) and Gravity Tank (now part of Salesforce).

Jeremy is very familiar with the Grand Rapids area, working on projects with Steelcase, running a two-year cohort Master’s Degree program, and consulting with Amway and Progressive AE.

Key Note

Wendy Paquette, CEO | HWI, Holographic World Initiative

Wendy Paquette is the personal advisor and confidant to the world’s most prolific creators.

She helps them remove the mental programs holding them back so they can actualize their deepest desires. She does this using a technique she pioneered and refined over the last 10 years called multi-dimensional timeline shifting.

As a result, her clients are able to access Self-Actualization and their peace paradigm with extreme clarity, achieving limitless visionary successes in life and business. These same techniques have led to business contracts over 100m dollars to date.

Wendy does her best work while in the bath and has been known to attend calls from there and has serious opinions on the best writing instruments to use.

Hunter Ratliff

Felianny Santos

TESTIMONIALS

What others are saying

"Incredible Learning"

"AI is here to stay, and I try to never miss events from Elizabeth and the SPARK AI Lab™ team. What I learned over and over again is that the secret to AI is the input is going to equal the output."

Wendy, Quantum Timeline Shifter

"Practical AI"

" I have attended several SPARK AI Lab™ in-person events. They are always informative and introducing me to new ideas of how to put AI in Action in my life and business."

Lynne, Business Owner

"Highly recommend this"

"I thought I knew a lot, about AI. And after attending SPARK AI Lab™ it was the tip of iceberg. I have learned so much about AI and how to apply it. Anyone that attends this conference basically would learn, AI start to finish and feel empowered."

- Caaren Abbot

FEATURED GUEST

Jane Smith, Consultant

Jane Smith is the Global Project Manager for Big Tech Worldwide. She's managed teams ranging from 3 to 300 and will share her organizational strategies for almost any project.

What People are Saying...

"I didn't know much about AI before working with Elizabeth. She effectively demystified key technologies and use cases, while the hands-on brand creation exercises were fun and engaging. I now have my idea I only dreamed of out in the market!"

Megan

"Elizabeth demonstrates great teaching - and I love her process!"

Gina

"I didn't know much about AI before working with Elizabeth. She effectively demystified key technologies and use cases, while the hands-on brand creation exercises were fun and engaging. I now have my idea I only dreamed of out in the market!"

-Megan

Ratliff Consulting LLC