AI to level up Your Business March 28th - 29th

EARLY BIRD REGISTRATION CLOSES IN

AI to level up Your Business March 28th - 29th

AI In Action: Speakers

2-DAY Conference
(optional masterclass March 30)

Real Action, Not Theory

Stop watching from the sidelines. This groundbreaking conference puts AI implementation directly in your hands. For two intensive days, you'll learn from women who've built multi-million dollar AI companies. They're sharing their exact frameworks, tools, and strategies—no gatekeeping.

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Meet the Speakers

Dawn Andrews

Dawn Andrews is the Founder and CEO of Free Range Thinking, a boutique Business Strategy Consultancy that enables entrepreneurs to lead their businesses with unwavering confidence, intelligence, and passion.

She’s an executive leadership coach, growth strategist, and acclaimed trainer and speaker. Her work includes collaborations with Maria Shriver, Shriver Media, and leading Women’s History Month programming for global pharmaceutical titan AbbVie. She's been behind the scenes with the creative genius responsible for the feel-good blockbuster of summer 2023. No need for names – all you need to know is over one billion at the box office and counting.

Up and down the “rolodex” (despite being fluent in cutting-edge communications tech, she still keeps it old school), her clientele's achievements are EYE-POPPING: from being front and center on the campaign trail to building educational infrastructures in Africa, to catalyzing the end of the 'Don’t Ask, Don’t Tell' policy, to winning Oscars, Emmys, and Tony awards, leaving indelible marks on audiences worldwide.

Part of her power comes from her unique, creatively analytical approach, crafting growth strategies, enhancing communication skills, and augmenting leadership performance, all while amplifying organizational efficiency. Part of it comes from her no B.S., super real, super empathetic self. Always love. It may be tough sometimes, but it’s always love. And it ensures not just insane professional growth but thriving personal lives.

She’s also the host of the She’s That Founder podcast, like your morning coffee, but for your soul and career ambitions. As the Female Leadership Accelerator (FMxLA) founder, she’s committed to amplifying the influence of the next generation of female leaders to make their reverberations felt in their communities, in the US, and across the globe.

Her insights and perspectives have been sought by platforms such as The Oprah Winfrey Network, CBS, and CNN.

And her passion project? What gets her up in the early am and keeps her up way past midnight? Advancing women. Because while the future might be female, Dawn's making sure that future is now.

Session: The Feedback Fix: 3 Mistakes Leaders Make and How AI Can Help

Stephanie Garcia

Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable.

A digital marketing expert with 15 years of ad agency experience, she led paid search advertising for one of the largest search agencies in the United States, served as the Director of Social Strategy for San Diego’s leading ad agency, and has created powerful campaigns for Fortune 500 companies and small businesses.

Today, Stephanie has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.

As a certified Neuro-Linguistic Programming Trainer, Stephanie teaches brain hacks to help people overcome their fears of public speaking by rewiring their minds for success. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in.

Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.

Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is also the co-author of two books, Ultimate Guide to Social Media and Ultimate Guide to Influencer Marketing, both published by Entrepreneur Press. She lives in San Diego, CA.

Session: Idea to Impact: Explore AI-Driven Creativity for Next-Level YouTube Views

Elizabeth K. Goede

Elizabeth K. Goede is an AI expert, speaker, and consultant with over 25 years of experience in marketing and brand building. After establishing her career as a successful marketing professional, Elizabeth expanded into AI in 2012 when she co-founded an AI-based wine startup. As creator of SPARK AI Lab™ and founder of Ratliff Consulting, she develops customized AI strategies that solve real business problems.

Elizabeth's technical expertise is demonstrated through innovations like "My Right Hand AI," which functions as a receptionist, customer service agent, and salesperson. Her approach identifies specific pain points first, then develops AI solutions explained in accessible language that ensures successful implementation.

In 2023, recognizing the gap in women's representation in AI and the absence of dedicated platforms for their voices, Elizabeth took decisive action. She created stages that didn't previously exist, dedicating herself to helping women learn AI, build AI companies, and showcasing their expertise in this male-dominated field. Through her SPARK StartHer™ podcast, specifically created to showcase female entrepreneurs, and her SPARK Club, she provides support for entrepreneurs building high-value companies.

Based in Grand Rapids, Michigan, Elizabeth combines technical knowledge with business acumen while supporting local initiatives that promote tech education and entrepreneurship in her community.

Session: AI Acceleration: Fueling Business Innovation

Pam Langord

Pam Langord: Founder, CEO & Marketing Sorceress.

Pam Langord isn’t just another marketing strategist—she’s the Founder & CEO of Simply Magic Marketing and the ultimate "figure-it-out" machine who has spent her career building a better mousetrap for business growth. Funnels that actually work? Systems that don’t make you want to throw your laptop out the window? AI that makes life easier instead of giving you a migraine? Yeah, that’s her jam.

For over 25 years, Pam has been turning chaos into clarity, blending proven marketing frameworks with cutting-edge AI to help female entrepreneurs simplify, streamline, and scale—without burning out or breaking the bank. She makes complex digital strategies feel doable—even fun (yes, really), breaking things down into bite-sized, actionable steps that even the most tech-averse business owner can handle.

Pam isn’t here for cookie-cutter solutions or shiny object syndrome. She’s here to teach you how to make AI work for you, whether that’s optimizing your campaigns in real-time, strategizing your offers, or making data-driven decisions without wanting to cry into your coffee. If there's a smarter, faster, more efficient way to get results, she’ll find it, test it, and perfect it—so you don’t have to.

When she’s not revolutionizing marketing strategies or speaking on AI-driven business growth, you’ll find Pam whipping up something delicious in the kitchen, dancing to ‘80s throwbacks, or flooding the internet with food porn and puppy pics. Because life’s too short for bad marketing—or bad meals.

Session: Funnels with Heart: Balancing AI, Automation & the Human Touch

Jenna Nelson

Jenna Nelson is the founder of HerAIgency, a pioneering AI consultancy dedicated to helping small business owners and entrepreneurs harness the power of AI to streamline operations, scale their brands, and create consistent, on-brand content with ease. With a background in brand strategy, business automation, and AI-driven marketing, Jenna specializes in making AI accessible, actionable, and transformational for business owners looking to work smarter, not harder.

Through HerAIgency, Jenna has developed AI Brand Managers, custom-trained AI assistants designed to help businesses automate content creation, optimize marketing, and maintain brand voice across all platforms. She is passionate about demystifying AI, showing entrepreneurs how to integrate it seamlessly into their workflows to increase efficiency, reduce mental load, and drive sustainable growth.

As a speaker, consultant, and AI strategist, Jenna is on a mission to bridge the gap between AI and entrepreneurship, ensuring business owners can confidently leverage AI to scale without sacrificing authenticity.

Session: AI Meets Branding: Hands-On Workshop to Train a LoRA for Your Business

Krystal Nichols Blackard

Krystal Nichols is a sales strategist, marketing consultant, and expert in high-converting sales systems. With over a decade of experience in building and leading multi-million-dollar sales teams, she specializes in helping entrepreneurs, social sellers, and small businesses scale through automated marketing and sales strategies.

As a co-founder of a done-for-you marketing and sales consulting company, Krystal works with brands to implement streamlined CRM automation, viral content strategies, and high-performance sales funnels that turn followers into customers. Her expertise lies in simplifying sales processes, increasing visibility, and optimizing conversion-driven systems that allow businesses to grow without burnout.

Krystal has successfully trained and led large-scale teams, equipping them with proven frameworks to attract, engage, and retain clients with ease. Her approach is practical, results-driven, and designed to create long-term, sustainable success.

Based in Mt. Pleasant, Texas, Krystal lives on a cattle ranch with her husband and four daughters. When she’s not helping businesses scale, you’ll find her at a rodeo, traveling, or enjoying time with her family.

Session: The Viral Sales System: Captivate Connect Covert

Judy Asher

Coming soon

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Kelley Tenny

Coming soon

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Cindy Warner

Coming Soon

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Special Speaker

Jennifer Wangler

Jennifer Wangler serves as Vice President of Technology at The Right Place and Director of the Technology Council of West Michigan, where she leads initiatives to attract technology companies from across the country and internationally while supporting the expansion of existing tech firms throughout the region. With over two decades of experience, she has become an instrumental force in shaping West Michigan's growing tech ecosystem.

As a passionate advocate for diversity in technology, Wangler founded several groundbreaking initiatives, including the MeetHER podcast and the Go Beyond conference, a full-day event dedicated to supporting mid-career women in tech. She also established Coffee Circle, an innovative networking space fostering connections among women in technology.

Under her leadership, the Technology Council of West Michigan has grown to encompass 70 tech leaders, including CEOs, CIOs, and founders who collaborate to strengthen the region's tech landscape and execute on its 10-year tech strategy. Wangler's expertise lies in leadership and community building, creating strategic partnerships that drive technological innovation and economic growth in West Michigan.

Session: Greater Grand Rapids 10 Year Tech Strategy

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Dawn Andrews

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Stephanie Garcia

Elizabeth Goede

Pam Langord

JOIN US NOW!

Speaker Preview

Dawn Andrews

Pam Langord

Choose Your Experience

Executive In-Person Access

$1997 (Early Bird: $997 ends March 5)

Premium experience
Direct founder/expert access
In person networking
Implementation sessions
Working systems to take action
30 Day replay
Physical SWAG Bag
Digital SWAG Bag
Discount Virtual Access for Team members

Virtual Access

$297 (Early Bird: $197 ends March 5)

Virtual Live session access
Digital toolkit
30-day replay
Team training tools
Digital SWAG Bag

Two Days of Action-Packed Implementation

DON'T MISS OUT

Day 1 Highlights

Turn your expertise into courses that sell
Build AI-powered branding systems
Master leadership feedback automation
Join VIP evening reception for deep networking

Day 2 Highlights

Create viral YouTube content with AI
Scale your sales with AI automation
Launch your podcast with AI tools
Protect your data while scaling

*DAY 1:

11:00 AM - 12:00 PM: Conference Registration
12:00 PM - 12:15 PM: Welcome Address
12:15 PM - 1:00 PM: Workshop: Courses that convert
1:00 PM - 1:45 PM: Workshop: Branding in Music
1:45 PM - 2:00 PM: Break
2:00 PM - 2:30 PM: Spotlight: AI & Tech Outlook - Innovation
2:30 PM - 3:15 PM: Workshop: The Feedback Fix: 3 Mistakes Leaders Make that AI can Fix
3:15 PM - 3:30 PM: Break
3:30 PM - 4:15 PM: Workshop: AI Innovation
4:15 PM - 4:45 PM: Panel Discussion AI Predictions
4:45 PM - 5:00 PM: Day 1 Wrap Up
5:15 PM - 6:15 PM: "AI Speed Dating" Networking Session
6:00 PM - 8:00 PM: Evening Reception VIP

*DAY 2:

9:00 AM - 9:30 AM: Doors Open / Coffee & Light Breakfast
9:30 AM - 9:45 AM: Opening Remarks
9:45 AM - 10:30 AM: Workshop: YouTube Content in a Snap
10:30 AM - 11:15 AM: Workshop: How to go Viral: The Secret AI Tool Kit
11:15 AM - 11:30 AM: Break
11:30 AM - 12:15 PM: Workshop / AI Founder - How to make BANK - Your Key to Sales Converting AI
12:15 PM - 1:30 PM: Networking Lunch
1:30 PM - 2:15 PM: Workshop: Podcasting Made Easy
2:15 PM - 3:00 PM: AI Founder: Split Second Video Creation
3:00 PM - 3:15 PM: Break
3:15 PM - 4:00 PM: Workshop: Intelligence - How to leverage AI to grow your brand
4:00 PM - 4:45 PM: Workshop: AI and Data Protection
4:45 PM - 5:00 PM: Closing Remarks TAKE Action

Your Who is this for?

Designed specifically for Business owners, executives, founders, and decision-makers ready to implement AI. This immersive conference offers a full AI methodology that will revolutionize the way you approach your business.

We know you're thinking "I'm already exhausted from my daily responsibilities and don't have the energy for a three-day retreat." BUT!! We want you to know Taking part in the SPARK AI Lab Retreat will infuse new energy into your life as you immerse yourself in a supportive and inspiring environment, surrounded by like-minded individuals who share your passion, helping you rejuvenate and fuel your drive to bring your ideas to life.

Unleash your creativity.
Engage in interactive workshops to develop innovative ideas.
Master the power of AI to revolutionize your business strategy.
Learn from industry experts in AI through intensive masterclasses.
Gain clarity and confidence in your path to success.
Set clear goals and create an actionable plan to achieve them.

Unlike other AI conferences, workshops or programs, our SPARK AI Lab retreat offers a unique combination of learning and hands-on experience. We provide a full immersion into the world of AI, teaching you everything you need to know.

The 5 Super Powers of a Great Business

Gain Knowledge:

Research & Trends

Know what people like and what they want more of. Learn how to spot things you might be missing so you can sell more!

Be The

Star:

Branding

Ever wanted to be as famous as a movie star? Make a super-cool name, logo, and slogan for your business that people will love and remember!

Talk to the Heart:

Message Campaign

We’ll teach you how to say the right things to make people listen, love your business, and want to be part of your world.

Make It Easy-Peasy:

Operations

Running a business can be tough, but we’ll show you how to make things happen like magic so you can relax and watch your business grow.

Be The Deal-Maker:

Sales & Promotion

Learn how to talk about your business so well that people will not only listen but will want to buy what you’re selling!

Why Choose This Conference?

Built By Doers:

No one has two days to waste on theory - come learn how to use AI

Immediate ROI

Learn from expert leaders who knows all the tricks!
And be on the cutting edge by gaining access to the easy button.

Have Fun:

Who said business has to be boring? Get ready for 2 days of learning and building

AI In Action FAQ's

Who should attend?

In Person: Business owners, executives, and decision-makers ready to implement AI. Perfect for those with $1M+ revenue looking to scale operations.

Online: Extended teams, students, those who cannot travel

What experience level is needed?

Zero AI experience required. We've designed this for business leaders who understand their goals but need the technical implementation roadmap.

What should I prepare?

Bring your laptop
List your top 3 business challenges

Current content/marketing materials/descriptions of products & services

Team structure information

What's your cancellation policy?

In Person attendees: 50% refund available 60 days before event. 25% refund up to 14 days before. Transfer to another participant or to virtual attendance always available.

Why in-person vs. virtual?

In-person attendees get:

• Direct implementation help

• Networking with peers

• VIP networking events

• Priority Q&A access

• Hands-on technical support

What's included?

• All workshop materials

• Implementation guides

• Software recommendations

• Lunch and refreshments

• VIP reception (in-person only)

• Conference SWAG bag

Conference OVERVIEW

Artificial intelligence (AI) is transforming how brands connect with customers and drive growth. In this jam-packed, 2-day experience, we will take you from learning AI to Leveraging AI. Key topics we will cover:

*DAY 1:

11:00 AM - 12:00 PM: Registration
12:00 PM - 12:30 PM: Welcome Address
12:30 PM - 1:15 PM: Workshop: Courses that convert
1:15 PM - 1:25 PM: Break
1:25 PM - 2:10 PM: Workshop: Branding in Music
2:10 PM - 2:40 PM: Spotlight: Investing in Women
2:40 PM - 2:50 PM: Break
2:50 PM - 3:35 PM: Workshop: GPTs that Simplify
3:35 PM - 4:20 PM: Keynote: UI/UX Healthcare innovation
4:20 PM - 4:30 PM: Break
4:30 PM - 5:15 PM: Panel Discussion Q&A
5:15 PM - 6:00 PM: "AI Speed Dating" Networking Session
6:00 PM - 8:00 PM: Evening Reception VIP

*DAY 2:

9:00 AM - 9:30 AM: Opening Remarks

9:30 AM - 10:15 AM: Workshop YouTube Content in a Snap

10:15 AM - 10:25 AM: Break

10:25 AM - 11:10 AM: Panel Discussion

11:10 AM - 11:40 AM: Keynote Michigan Spotlight

11:40 AM - 11:50 AM: Break

11:50 AM - 12:35 PM: Workshop Podcasting Made Easy

12:35 PM - 1:35 PM: Networking Lunch

1:35 PM - 2:20 PM: AI Founder: Split Second Video

2:20 PM - 2:30 PM: Break

2:30 PM - 3:15 PM: Workshop: AI and Data Protection

3:15 PM - 4:00 PM: Closing Keynote

4:00 PM - 4:30 PM: Closing Remarks Rally Cry

*MASTER CLASS:

Conference Cost: Only $2,500

Early Bird pricing through October 31 $497

DON'T MISS OUT

Prefer to Live Stream?Click Here

SPEAKERS Updates Coming Soon

Speakers are still being confirmed. Check back often for the latest updates.

Watch this short video to see the power of a productive team in action!

Key Note

Dawn Andrews, Title, Company

During her twenty-six years at Amway, Brandi Huyser has developed a rare combination of skills through her experience in marketing, sales, and finance at both the global and market levels. Combining her entrepreneurial mindset and highly energetic spirit has enabled her to become a champion of new initiatives and a catalyst for change that generates breakthrough ideas.

Brandi helped oversee the XS Energy brand acquisition, advancing Amway's strategy of connecting with young entrepreneurs. Today, as Vice President, Integrated Health and Wellness Platforms, Brandi is responsible for a critical element of Amway's long-term growth strategy – scaling and execution of Healthy Weight, Healthy Aging, Healthy Beauty, and Fitness platforms to support Amway business owners.

Key Note

Kelley Tenny, Founder Teach Your Brilliance | Founder, Women Who AI

Kelley Tenny is a lifelong learner, educator and curriculum expert, and course strategist. Kelley has been teaching for over 20 years, empowering others through education. Her desire to empower even more led to the start of Kelley's company, Teach Your Brilliance™. She offers curriculum creation and course strategy services to creators, influencers and experts who are looking to turn their wisdom into wealth. Her newest love is teaching entrepreneurs about harnessing the power of AI.

Kelley's expertise extends beyond traditional teaching methods, as she has a passion for educating entrepreneurs on how to harness the power of AI to optimize their businesses. Through her AI-focused teachings, Kelley provides entrepreneurs with the tools they need to stay ahead of the curve in the ever-changing digital landscape, allowing them to effectively leverage the power of AI to drive growth, increase revenue, and achieve unparalleled success.

Kelley is the founder of the Women Who AI Summit, the first AI summit focused on female leaders in the AI industry.

Key Note

Jeremy Alexis, Vice Provost and Professor of Design | ID Graduate School, Illinois Institute of Design

Jeremy Alexis is an Associate Professor of Design and a Vice Provost at the Illinois Institute of Technology (Illinois Tech). At the IIT Institute of Design (ID), he teaches Analysis and Synthesis in Design (a foundation design process class) and Innovation Methods (a survey class on advanced innovation methods). As Vice Provost, Jeremy leads innovation and growth initiatives for the university. He has also developed professional training programs on innovation and design at organizations including Northwestern Mutual, the VHA, United Airlines, FedEx, Nestle/Purina, Ford, The Kresge Foundation, and Memorial Sloan Kettering Cancer Center.

Before joining the university Jeremy worked as an innovation strategist at Doblin (now part of Deloitte) and Gravity Tank (now part of Salesforce).

Jeremy is very familiar with the Grand Rapids area, working on projects with Steelcase, running a two-year cohort Master’s Degree program, and consulting with Amway and Progressive AE.

Key Note

Wendy Paquette, CEO | HWI, Holographic World Initiative

Wendy Paquette is the personal advisor and confidant to the world’s most prolific creators.

She helps them remove the mental programs holding them back so they can actualize their deepest desires. She does this using a technique she pioneered and refined over the last 10 years called multi-dimensional timeline shifting.

As a result, her clients are able to access Self-Actualization and their peace paradigm with extreme clarity, achieving limitless visionary successes in life and business. These same techniques have led to business contracts over 100m dollars to date.

Wendy does her best work while in the bath and has been known to attend calls from there and has serious opinions on the best writing instruments to use.

Hunter Ratliff

Felianny Santos

TESTIMONIALS

What others are saying

"Incredible Learning"

"AI is here to stay, and I try to never miss events from Elizabeth and the SPARK AI Lab™ team. What I learned over and over again is that the secret to AI is the input is going to equal the output."

Wendy, Quantum Timeline Shifter

"Practical AI"

" I have attended several SPARK AI Lab™ in-person events. They are always informative and introducing me to new ideas of how to put AI in Action in my life and business."

Lynne, Business Owner

"Highly recommend this"

"I thought I knew a lot, about AI. And after attending SPARK AI Lab™ it was the tip of iceberg. I have learned so much about AI and how to apply it. Anyone that attends this conference basically would learn, AI start to finish and feel empowered."

- Caaren Abbot

FEATURED GUEST

Jane Smith, Consultant

Jane Smith is the Global Project Manager for Big Tech Worldwide. She's managed teams ranging from 3 to 300 and will share her organizational strategies for almost any project.

What People are Saying...

"I didn't know much about AI before working with Elizabeth. She effectively demystified key technologies and use cases, while the hands-on brand creation exercises were fun and engaging. I now have my idea I only dreamed of out in the market!"

Megan

"Elizabeth demonstrates great teaching - and I love her process!"

Gina

"I didn't know much about AI before working with Elizabeth. She effectively demystified key technologies and use cases, while the hands-on brand creation exercises were fun and engaging. I now have my idea I only dreamed of out in the market!"

-Megan

Ratliff Consulting LLC